Starbucks Promotional Effectiveness Analysis
An exploratory data analysis of Starbucks’ simulated promotional offer data. The dataset contains simulated data mimicking customer behavior on the Starbucks rewards app.
Key questions explored:
- Which demographics respond best to which types of promotional offers (BOGO, discount, informational)?
- How does age, income, and membership tenure correlate with promotional spending?
- Can we predict whether a customer will complete an offer based on their profile?
The full analysis with all visualizations is available here: